Jason Moy is the head of The Boston Consulting Group’s retail efforts in Southeast Asia and leads the Retail Industry sector of the Consumer practice area. He works with leading retailers on large-scale transformation in the digital age. Jason co-leads BCG’s Vietnam business and helps Vietnamese companies capture in-market demand, meet rising foreign competition, and explore internationalization.

Jason has worked with clients in Asia, North America as well as Europe. His experience encompasses a broad range of assignments across the retail and consumer goods sectors–including supermarkets, apparel, and online–involving large-scale transformations, corporate development, digital transformation, store operations, and end-to-end supply chain.


  • Change management
  • Large-scale transformation
  • Corporate development
  • Globalization
  • Growth
  • M&A
  • Marketing and Sales
  • Operations
  • Pricing
  • Strategy
  • Technology/digital
  • Turnaround


  • BS, Northwestern University
Deep Expertise, Broad Experience