Revolution and Reinvention: The Future of Retail in South East Asia

Jason Moy Shiv Choudhury Jon Sugihara Julian Cua Wayne Yeang Jasryn Ng Imelda Wongso Michelle Ng

Southeast Asia’s retail landscape continues to evolve as consumer behaviors inspire transitions across the regional ecosystem. The emergence of new players, channels, and ever-evolving technologies is creating renewed potential and opportunities to engage customers, and unlocking new dynamics in the increasingly innovative space of retail.

This report explores the extraordinary potential of the vibrant regional retail sector through key trends that are catalyzing transformation, and showcases how industry players—both legacy and emerging—can capture value in this evolving retail marketplace.