Jean Lee is a member of the senior leadership team for The Boston Consulting Group’s Center for Customer Insight, and a core member of the firm’s travel and tourism sector. She is also a member of the Marketing, Sales & Pricing practice.

Since joining BCG in 2006, Jean has led several projects focused on consumer insight across industries, as well as travel and tourism across functions. Within consumer insight, she has helped clients develop Demand Centric Gowth (DCG) strategies and market-entry strategies. She has advised on consumer insight topics for travel and tourism, apparel and retail, financial services, industrial goods, and health care. Jean has also worked with a number of social impact organizations.

Jean also has deep expertise across topics within travel and tourism, especially within airlines. She has executed a large number of projects globally spanning operational improvement, strategic planning, brand loyalty, organizational culture, and product strategy.

While she was earning her MBA at Wharton, Jean worked as a marketing and strategy intern at Wetpaint, an online media and entertainment startup. Prior to joining BCG, she worked in executive development for a global manufacturing company in China and founded a Chinese language program for adopted children.

AREAS OF EXPERTISE

  • Demand-centric growth
  • Consumer insight
  • Travel and tourism
  • Airline operations
  • Strategic planning
  • Brand strategy
  • Retail
  • Social impact
  • Operational improvement

EDUCATION

  • MBA, honors, strategy and marketing, Wharton School of the University of Pennsylvania
  • BA, summa cum laude, psychology, Rice University

Publications and Videos

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COVID-19 Consumer Sentiment Snapshot #13: Picking a POTUS

In an election season like no other, the pandemic weighs heavily on most voters’ minds.
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Consumer Sentiment Snapshot Key Charts: June

Although the numbers of new cases in different countries—and in different states within the US—vary widely, consumers show striking similarity in their views of the pandemic and their plans for future activities.
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COVID-19 Consumer Sentiment Snapshot #12: The Pace Car

China has been managing the coronavirus much longer than the rest of the world. What do its consumers’ plans and behaviors reveal about the post-pandemic future?
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COVID-19 Consumer Sentiment Snapshot #11: Getting to the Other Side

As companies assess what life after COVID-19 will look like, they need to distinguish new consumer habits that have staying power from short-term expedients.
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COVID-19 Consumer Sentiment Snapshot #10: The Trip Back

COVID-19 has hit the travel and tourism industry hard, but consumers’ pent-up desire for leisure travel is powerful and promises better days ahead.
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COVID-19 Consumer Sentiment Snapshot #9: A Lighthouse to Navigate the New Reality

BCG’s AI platform for decision support and scenario planning permits deep-dive analyses of the specific consumer categories affected by the coronavirus.
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COVID-19 Consumer Sentiment Snapshot: Special Feature—Asia-Pacific

Australia, Japan, and India entered lockdown at different times and under very different circumstances. Here’s how consumers in these countries—and elsewhere—assess their prospects.
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COVID-19 Consumer Sentiment Snapshot #8: A Glimpse of the Horizon

Consumers are unreliable predictors of their own future behavior—but a strong analytical framework can help distinguish lasting habits from temporary inclinations.
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COVID-19 Consumer Sentiment Snapshot #7: Retracing the Old Normal

A look back at BCG’s November 2019 consumer sentiment survey in light of post-coronavirus-era behavior reveals areas of continuity as well as some unexpected contrasts.
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COVID-19 Consumer Sentiment Snapshot #6: Hitting the Straightaway

As the pace of infection slows and countries begin making plans to reopen their economies, consumers are adjusting to a new, interim normal.
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COVID-19 Consumer Sentiment Snapshot #5: A Story for the Ages

Our most recent survey of consumer attitudes around the world reveals some striking generational differences in expectations about future spending.
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COVID-19 Consumer Sentiment Snapshot #4: Fighting in the Dark

Most Western countries are seeing reduced spending expectations as the pandemic spreads, but consumers in China and India express greater optimism, and Italy may be turning a corner.
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