Jean Lee is a member of the senior leadership team for The Boston Consulting Group’s Center for Customer Insight, and a core member of the firm’s travel and tourism sector. She is also a member of the Marketing, Sales & Pricing practice.

Since joining BCG in 2006, Jean has led several projects focused on consumer insight across industries, as well as travel and tourism across functions. Within consumer insight, she has helped clients develop Demand Centric Gowth (DCG) strategies and market-entry strategies. She has advised on consumer insight topics for travel and tourism, apparel and retail, financial services, industrial goods, and health care. Jean has also worked with a number of social impact organizations.

Jean also has deep expertise across topics within travel and tourism, especially within airlines. She has executed a large number of projects globally spanning operational improvement, strategic planning, brand loyalty, organizational culture, and product strategy.

While she was earning her MBA at Wharton, Jean worked as a marketing and strategy intern at Wetpaint, an online media and entertainment startup. Prior to joining BCG, she worked in executive development for a global manufacturing company in China and founded a Chinese language program for adopted children.


  • MBA, honors, strategy and marketing, Wharton School of the University of Pennsylvania
  • BA, summa cum laude, psychology, Rice University