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Jessica Distler is a leading member of the Consumer practice and the Central Europe region lead for retail at Boston Consulting Group. She has extensive experience with both food and non-food retail clients, as well as fashion, luxury, and sportswear. She has led engagements along the entire value chain with a special focus on customer-centric and digital transformation.

Over the last few years, Jessica has supported leading international food and non-food companies in the development of their strategy and the execution of their digital transformation, with a particular focus on improving digital capabilities in the area of advanced analytics.

Prior to joining BCG, Jessica worked for SONY BMG Music Entertainment.

AREAS OF EXPERTISE

EDUCATION

  • PhD in Music, Hochschule für Musik Carl Maria von Weber Dresden
  • Degree in Economics, economics, University Hagen

Publications and Videos

Bargain Hunters Set to Drive Record Black Friday | Hero

Bargain Hunters Set to Drive Record Black Friday

Cost-conscious consumers are bringing forward holiday spending to November sales events, a BCG survey in seven countries shows.
What to Expect from Black Friday Amid the Cost-of-Living Crisis | Rectangle

What to Expect from Black Friday Amid the Cost-of-Living Crisis

Here’s what matters most to consumers—and what brands and retailers should be focused on—as we enter the biggest sales event of the year.
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Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

Advanced analytics will be key for companies in the coming years and decades. In a joint study with Google we provide a path for companies to become ready for an AA/AI driven future.
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Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

How ready are retailers and fashion brands in Switzerland, Germany and Austria when it comes to advanced analytics and artificial intelligence? A joint BCG/Google-study shows that 74% of them have tests in place - but only 8% are ready to fully leverage it.
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Dressed for Digital

While many fashion brands talk the talk when it comes to digital marketing, few truly walk the walk. But companies have a lot to gain by taking digital capabilities from basic to state of the art, including an average 15% increase in revenues.
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Apparel at a Crossroads: The End of Low-Cost-Country Sourcing

Sooner or later, there will be no low-cost countries left to meet apparel makers' needs. But keeping labor costs down is not their only option.