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John Pineda joined Boston Consulting Group’s San Francisco office in 2004 and worked for a year in the London office as part of BCG’s Ambassador Program. He is a core member of BCG's Technology, Media, & Telecommunications and Marketing, Sales & Pricing practices.

John is an expert in pricing model transformation, monetization of digital platforms, and pricing to value to improve core business profitability. He has worked with clients across a wide range of industries including technology, data/business services, life sciences, industrial goods, and financial institutions. He has supported clients in implementing large-scale pricing programs, applying pricing quick hits tactics, and developing new subscription-as-a-service revenue models.

John is part of the team that developed Pricing Catalyst and other pricing tools. Pricing Catalyst is a cloud-based business-intelligence toolset that combines BCG’s consulting services with a powerful yet easy-to-use data science software platform customizable to each company's specific needs.

Prior to joining BCG, John worked as a consulting manager and manager of business operations in the technology services group at DoubleClick. John has also worked as a consultant at Accenture, where he configured SAP order-to-cash and pricing systems. He worked as a finance analyst at HP during his MBA internship.

AREAS OF EXPERTISE

EDUCATION

  • MBA, with distinction, Tuck School of Business, Dartmouth College
  • BS, mechanical engineering, Lafayette College
  • BA, economics and business, Lafayette College

Publications and Videos

In the Voluntary Carbon Market Buyers Will Pay for Quality - Hero Rectangle

In the Voluntary Carbon Market Buyers Will Pay for Quality

A new BCG survey has found that companies are willing to pay significantly more for carbon credits that have a demonstrable impact on greenhouse gas emissions.
Why Student Financing Must Align with Outcomes Hero

Why Student Financing Must Align with Outcomes

As the student debt crisis indicates, current financing models aren’t working for students or institutions. Outcome-aligned financing options offer a promising solution.
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Winning in Green Markets: Scaling Products for a Net Zero World

To meet the goals of the Paris agreement, a major shift to non-fossil technologies is necessary. As demand for green materials is expected to surpass supply, companies that take a leading role in developing and marketing green offerings will likely benefit.
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Beyond List Price

Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.
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Cloudified Pricing—Coming to an Industry Near You

In tech, cloud-like pricing is so entrenched, it’s a purchase criterion unto itself. Other industries can learn from tech’s pricing transformation.
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Evaluating Pricing in Due Diligence for Value Creation in Private Equity

By formulating the right pricing strategy during due diligence, private equity firms can incorporate the potential for significant EBITDA increases into their investment theses and, ultimately, into their bids. BCG’s approach to assessing potential pricing improvements during due diligence helps PE firms capture this upside after acquisition.
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How the Internet of Things Will Change the Pricing of Things

As traditional product manufacturers become providers of data-driven services, they must rethink the most basic questions about customers, value, and pricing.
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Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.
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Five Pricing Secrets of B2B Information-Services Companies

Effective pricing is one of the best ways to grow organically, but few companies have a strategic approach.
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Profiting from the Cloud: How to Master Software as a Service

Cloud software could completely transform the way customers buy and use software. It could also threaten the familiar business models of software giants.
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Better Bundling in Technology, Media, and Telecom Markets

TMT companies that follow four simple rules can avoid the most common pitfalls and take advantage of a valuable pricing strategy to increase market share.
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The Internet Economy in the G-20

This promising growth opportunity will expand more than 10 percent per year through 2016. We assess how it is changing countries, cultures, and companies.
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