Managing Director & Senior Partner
John Rose is the former global leader of the media sector for the Technology, Media & Telecommunications practice at Boston Consulting Group. He became a BCG Fellow in 2014. John’s fellowship focuses on helping companies foster trust among consumers in order to gain access to—and unlock value from—the ever-widening stream of complex, fast-moving big data that is generated online.
He helps his clients capture what he calls a “trust advantage”—rising market shares and accelerated innovation built on the torrent of data, meaningful insights gleaned from this information, and a highly effective big-data strategy.
John has focused his consulting practice over the past several years on collaborating with a broad set of technology, media, and telecommunications companies to address the uncertainty unleashed by new forms of online content, new distribution pathways, new devices, new consumer behaviors, and new business models that are disrupting the competitive landscape.
In addition, he has led a multiyear effort with the World Economic Forum to define and address issues and opportunities related to big data and specifically to the use of consumer information. He is also the vice chair of the board of trustees for New York Public Radio.
He contributed to an online course on Digital Transformation. The course, developed by BCG in partnership with the University of Virginia Darden School of Business and Coursera, enables students to examine the pace of digital change and the imperative it creates for businesses.
Prior to joining BCG in 2004, John was executive vice president at EMI Group, responsible for strategy and corporate development, new media, industry and government affairs, and global asset management. At EMI, John developed and oversaw the company’s digital business, crafting its antipiracy efforts, leading its cost restructuring, and heading up board-level initiatives to identify and evaluate strategic options for the group.
Before EMI, John spent almost 20 years with McKinsey, where he was a director and coleader of the global media and entertainment practice.
Consumers are in control, and company strategies are shifting as the market matures.
BCG’s latest research shows that consumers plan to maintain their viewing habits. But individual providers still need to earn a place in the lineup.
Some people view short videos as frivolous entertainment. But research reveals the economic and social value of this popular platform—a new secret weapon for reaching Gen Z.
Streaming services have thrived with consumers under lockdowns. What happens when things open up?
The strategic choices facing studios, networks, and operators have never loomed larger.
How well companies manage their use of consumers’ personal data can spell the difference between failing and flourishing.
The EU’s General Data Protection Regulation establishes new standards for handling customer data, increasing both the challenge and the rewards of proactively earning consumers’ trust.
Consumer distrust will cost you. But companies that establish best practices regarding data use can avoid brand damage and lost revenue—and capture the upside potential that comes with winning consumers’ trust.
Many companies don’t understand how consumers perceive new uses of data. In this slideshow, we explore the high cost of not taking these feelings into account.
Even though they’ve amassed a wealth of consumer data, many companies have a poor understanding of consumers’ attitudes toward data use.
Over-the-top TV is reshaping the economics of video production and consumption. We take an in-depth look at what this means for the industry—globally and locally.