Managing Director & Partner
Jorge Colado leads Boston Consulting Group’s Financial Institutions practice in Iberia.
Since joining BCG in 2005, Jorge has worked with leading banks to help them adapt their business models to a changing marketplace. He has led projects to help clients develop and implement customer experience programs, identify the most profitable customers, and segment their commercial initiatives.
Jorge has partnered with a number of major institutions to create digital strategies, design and launch sales force effectiveness programs, and redesign call centers. His client engagements have also covered new pricing models, large-scale transformation programs, and cost-efficiency improvement initiatives.
Prior to joining BCG, Jorge worked as a consultant for Arthur Andersen in the financial commodities risk consulting department. He previously worked for Barclays Bank Capital Markets in London.
Las ventas digitales y, por tanto, el marketing digital tienen un potencial enorme para las compañías y sus negocios. En los últimos años, hemos constatado que aquellas compañías que emplean campañas basadas en mejores prácticas de marketing digital mejoran su adquisición y retención de clientes y su imagen de marca.
As empresas que usam campanhas baseadas nas melhores práticas de marketing digital melhoram a aquisição, a retenção e a imagem da marca de seus clientes.
Sustainability is moving up the priority list for all retail bank stakeholders. What does a “sustainable” bank look like?
Leading banks are already organizing solution delivery around customer value streams and taking customer engagement to the next level.