不確実性の高い時代、企業リーダーにとって、世界的な潮流を読み取ることは自社の戦略の方向性を定めるうえで欠かせません。本書は、今後10年先の事業環境を見据え、2025年時点で優先的に検討すべきとBCGが考える経営上の重要論点を提示しています。
Education
- LL.M., Waseda University
- BA, law, Waseda University
Keiko Kihira joined Boston Consulting Group in 2014. She is a core member of the firm’s Consumer and Marketing, Sales & Pricing practices.
Keiko provides a wide range of assistance to clients in the consumer goods and retail industries. She has extensive experience in helping corporate plan development based on consumer research, and supporting top-line growth through pricing and alliance strategies.
Prior to joining BCG, Keiko worked at TV TOKYO Broadband Entertainment and at GREE Inc.