戦略的なプライシングの枠組み・手法を統合的に整理する「プライシング・ヘキサゴン」という考え方で7つのプライシング・ゲームを定義し、それぞれの特性と戦い方を事例をまじえ解説します。
Education
- LL.M., Waseda University
- BA, law, Waseda University
Keiko Kihira joined Boston Consulting Group in 2014. She is a core member of the firm’s Consumer and Marketing, Sales & Pricing practices.
Keiko provides a wide range of assistance to clients in the consumer goods and retail industries. She has extensive experience in helping corporate plan development based on consumer research, and supporting top-line growth through pricing and alliance strategies.
Prior to joining BCG, Keiko worked at TV TOKYO Broadband Entertainment and at GREE Inc.