Khaled Tawfik is a core member of the Consumer practice at Boston Consulting Group. Since joining BCG in 2008, he has mainly worked with retail clients in food and non-food consumer industries. Most of his client engagements have focused on multi-year transformations, typically with a strong focus on commercial topics underpinned by advanced analytics/artificial intelligence, and consumer-led strategy. He has worked on a variety of topics in retail, including growth strategy, category performance improvement, assortment optimization, pricing and promotions, format design, private label, and data and analytics.

Prior to coming to BCG, Khaled worked for Disney Consumer Products in Los Angeles.

AREAS OF EXPERTISE

  • Customer strategy
  • Transformation
  • Pricing and promotions
  • Category performance improvement
  • Private label
  • Omnichannel strategy
  • Store format design

EDUCATION

  • MBA, London Business School
  • BSc, industrial and systems engineering, University of Southern California
Deep Expertise, Broad Experience