What do you want to be when you grow up? It's a universal question — and yet at some point, people stop asking you. Drawing on a nationwide survey across the Philippines, Lance Katigbak makes the case that countries should keep track of their citizens' ambitions and aspirations.
Education
- AB, visual and environmental studies, magna cum laude, Harvard University
Lance Katigbak is a core member of Boston Consulting Group’s Consumer and Transform practices, and coleads BCG’s consumer research in the Philippines, focused on the desires and aspirations of consumers and micro, small, and medium-sized enterprises (MSMEs). He has been part of BCG’s Manila and New Jersey offices and has worked in over 14 countries. Lance specializes in large-scale transformation programs, fintech, and go-to-market strategy.
Before joining BCG in July 2024, Lance was Chief Revenue Officer at Clair, a New York-based fintech startup with over $200 million in funding. In addition to his work at the firm, Lance is a trustee of the Harvard Club of the Philippines and a trustee for Teach for the Philippines.
