Lauren Wiener is a core member of Boston Consulting Group’s Consumer, and Marketing, Sales & Pricing practices, and leads the firm’s retail media and data monetization team globally, working with retailers, consumer packaged goods companies, and tech partners to unlock this emerging channel. In addition, she is a member of the North America leadership team in marketing. Lauren has extensive experience in all areas of marketing, sales, and pricing with a focus on digital marketing, personalization, agile, advertising tech, and marketing tech.

Prior to joining BCG, Lauren was the CEO of Tremor Video DSP, an ad tech company focused on using AI, big data, and outcome-based buying models to optimize video advertising effectiveness. Before Tremor, Lauren spent 15 years building advertising and subscription-based digital businesses from the ground up for Meredith Corporation, Primedia, and MTV Networks.


  • MBA, Harvard Business School
  • BA, magna cum laude, Yale University