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Lisa Krayer is a core member of Boston Consulting Group's Technology, Media & Telecommunications; Technology & Digital Advantage, and Marketing, Sales & Pricing practices. She has conducted in-depth research into the impact of generative AI on individuals and businesses for the BCG Henderson Institute.

In her recent client work, Lisa refined the R&D strategy for a deep-tech startup, quantified the five-year market potential for Li-ion batteries to support a private equity firm's decision to invest in the lithium market, and assessed the product strategy of vertical-specific cloud solutions and compared vendors that address the unique compliance requirements of financial services.

Lisa joined the firm in January 2020.

AREAS OF EXPERTISE

EDUCATION

  • PhD, electrical engineering, University of Maryland
  • MSc, electrical engineering, University of Maryland,
  • BSc, physics, University of California San Diego

Publications and Videos

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Why Collaboration with Generative AI Is So Tricky—and How to Make It Work

To capture GenAI's value, businesses must focus on formulating lasting guiding principles for how their company will use the technology as it evolves.
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How People Can Create—and Destroy—Value with Generative AI

A first-of-its-kind scientific experiment finds that people mistrust generative AI in areas where it can contribute massive value and trust it too much where the technology isn’t competent.
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How Employees Feel about Their Jobs Can Make or Break a Company’s A.I. Transformation. Here’s How Leaders Should Handle It

Employees who feel their professional identities are threatened by AI are more resistant to its adoption and less likely to use and derive value from it.
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Generative A.I.: 4 Things Executives Should Do to Future-Proof Their Strategy

Companies should focus their resources on using GenAI to create competitive advantage.
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Engaging Consumers in a Generative AI World

Large language model-powered virtual assistants are about to get between traditional companies and their customers, forcing executives to make tough choices sooner than expected.
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Companies Need to Be Socially Responsible in the Metaverse Too

Despite some companies' disillusionment with the metaverse, data suggest that the field is blossoming.
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The CEO’s Guide to the Generative AI Revolution

This powerful technology has the potential to disrupt nearly every industry, promising both competitive advantage and creative destruction. Here’s how to strategize for that future.
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The Race to Quantum Advantage Depends on Benchmarking

The effective use of benchmarks could be a key source of competitive advantage for investors and end users.