BCG and Meta's report reveals how UK business messaging is evolving into AI-powered, personalised journeys, driving up to 2x gains in customer value and efficiency.
Education
- MBA, honors, University of Chicago, Booth School of Business
- Bachelor’s in Mechanical Engineering, Universidade de São Paulo/Ecole Centrale de Nantes
Lucas Frenay is a core member of the Technology, Media & Telecommunications (TMT) and Marketing & Sales (MSP) practices at Boston Consulting Group. Since he joined the firm in 2012, Lucas has worked with clients in many industries, including real estate, energy, automotive, technology, retail, industrial goods, manufacturing, and in particular, telecommunications. Within marketing and sales, he has experience in B2B growth and next-generation sales.
In his recent client work, Lucas developed a five-year growth strategy for a telco operator, assessed the telecommunications operational model for a large oil and gas company, and developed the growth strategy for an edtech company, including due diligence of potential target.
