Managing Director & Partner
Natarajan Sankar is a core member of the Industrial Goods practice at Boston Consulting Group. He leads the firm's automotive work in India, as well as leading the Chennai office. He has worked extensively in the automotive industry, including with commercial vehicles, passenger vehicles, two-wheelers, and off-highway vehicles. He has substantial expertise in the domain of electric vehicles (EVs) across vehicle categories, batteries, charging, and financing. In terms of functional expertise, Natarajan has experience working with clients on marketing, sales, and pricing; strategy; engineering; large-scale transformation; and organization restructuring.
As EVs fast emerge as the vehicle of choice in last-mile delivery, a number of key players of the ecosystem need to take action to take advantage of the opportunity.
The Electric 2-wheeler (E2W) market, while nascent, is fast emerging as a new space for innovation, activity and potential scale. It is abuzz with excitement as old and new players are introducing and bringing in exciting products, new forms of technology, models of distribution, and value-added customer services every day. This report seeks to decode the chatter in the E2W market and assess the potential vectors for its evolution over the next 5-7 years.