Nicol Zhou joined BCG's Singapore office as an Associate in 2010, and transferred to New York in 2012. Nic is a core member of the Consumer and Marketing, Sales & Pricing practice areas. He is currently focused on growth-oriented transformations in the consumer sector.

Nic’s client work is concentrated on direct selling in the US and other key markets, including China, India, and Brazil.  He is also an expert in sales and marketing topics in consumer packaged goods. He has recent case experience in the nutrition and beauty categories, as well as in wine, beer, and spirits—including craft spirits; and has also worked in retail, travel and tourism, and pharma and health care.

Within these sectors, Nic has expertise in industry forecasting and benchmarking, long-range strategic planning, vendor negotiations, digital strategy, and sales force effectiveness.