Organizations need sophisticated measurements of incrementality to distinguish between NBAs that positively influence customer behavior and actions that may have a cannibalistic effect on the customer’s intent.
Education
- MBA, Columbia University (IESE Business School Exchange)
- MS, Universita degli Studi Romatre
- BS, University degli Studi Romatre
Silvio Palumbo leads BCG X, Boston Consulting Group's digital and deployment unit, in North America. As the lead for AI in personalization, Silvio founded and heads Fabriq, BCG’s engineering platform for Next-Best Action in direct, media, and retail-media marketing. He has experience driving large-scale digital transformations and marketing tech innovation in the consumer space.
Silvio has led several marketing transformations revolving around rethinking tech, data, and operating model across leading brands in retail, gaming, and regulated industries (such as financial institutions, health care, and biopharma) in both B2C and B2B scenarios.
During the course of his work, Silvio funds and supports primary research on novel AI and GenAI solutions for product development life cycle/software development life cycle, and has helped organizations execute complex personalization programs (acquisition, deepening, customer lifetime value) around machine learning/AI solutions (recommender engines, optimization and experimentation processes) and new capabilities/organizational models (data monetization, partnerships, newcos).
Before joining the firm, Silvio focused on AI programs at AlixPartners, and, before that, at Opera Solutions. He is a co-founder of Ventuno Srl, a boutique consultancy specializing in software development, enterprise improvement, and data management.
