Measure To Grow: Drive double-digit growth by measuring marketing right
Digital is the fastest-growing marketing channel in India, however, marketing measurement capabilities and approach have not kept pace. This report brings forth an industry consensus on unlocking exponential growth through optimal marketing measurement and provides a five step guide for organizations to accelerate their measurement journey to unlock growth.
‘The Next Big Leap’ Towards ESG Maturity in Tech Sector
A comprehensive and mature ESG strategy can unlock significant value. The focus of this joint report with NASSCOM sensitizes the technology sector on the material ESG topics for the industry. It lays out nine material topics across environmental, social, and governance that technology companies can use to formulate their respective ESG strategies. The report also lays out a five-point maturity framework that will enable CXOs to analyze their current position and provide actionable steps to dynamically evolve in this fast-evolving topic
Banks need to embrace holding structures that can unbundle ‘Fintech Premium’ to attract talent. The industry needs to actively promote Open Network for Digital Commerce (ONDC) platform to ward-off the threat of BigTech. The regulator and government need to re-imagine co-lending as a digital marketplace and unlock massive potential of blockchain.
Electric 2 Wheelers: Nascent Market at the Cusp of Disruption
The Electric 2-wheeler (E2W) market, while nascent, is fast emerging as a new space for innovation, activity and potential scale. It is abuzz with excitement as old and new players are introducing and bringing in exciting products, new forms of technology, models of distribution, and value-added customer services every day. This report seeks to decode the chatter in the E2W market and assess the potential vectors for its evolution over the next 5-7 years.