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Prasanna Santhanam is a core member of Boston Consulting Group's Technology, Media & Telecommunications (TMT) industry practice and the Technology & Digital Advantage (TDA) functional practice. He is currently BCG’s head of strategic technology partnerships for Asia-Pacific Japan, guiding the business to collaborate with BCG’s technology alliance partners in order to design and build win-win propositions.

Prasanna leverages and builds on his earlier experience serving these technology firms as an advisor across Southeast Asia, India, and the US. He drives the development, commercialization, and execution of joint technology-enabled programs at scale, combining the best of BCG and tech partner capabilities to deliver transformative change for our common clients.

Prior to this, as a TMT client partner, Prasanna served clients extensively on digital enablement, new digital venture builds, large scale advanced analytics/AI/ GenAI programs, end-to-end turnaround, business value engineering, and B2B sales effectiveness. He specializes in transformations leveraging cloud, networking, infrastructure, data analytics/AI-ML, and security platforms.

Since joining BCG, Prasanna has worked in Southeast Asia, India, UK/Western Europe (as part of BCG's Ambassador mobility program), and the US, giving him experience in both emerging and mature markets. Before coming to BCG, he worked in structuring and trading interest rate derivatives at HSBC Bank, London.

AREAS OF EXPERTISE

EDUCATION

  • MBA with high honors, Indian Institute of Management, Ahmedabad, India
  • BE, Electronics and Communication Engineering, Delhi College of Engineering, University of Delhi (University Gold Medal Scholar)

Publications and Videos

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Cloud Cover: New Locations, Serverless Services, and Customized GenAI

Serverless services are gaining momentum and may revolutionize how the industry develops next-gen IT architectures, but customers must often cope with inconsistent pricing across regions.
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Cloud Cover: Cloud Prices Rise as the Era of Generative AI Dawns

Many have wondered if inflationary pressures and weaker revenue growth for cloud service providers would lead to price increases. That time seems to have arrived.
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Prescribing Payments for Value-Based Health Care

Value-based health care (VBHC) is high on the agenda for many health care payers, providers, and policymakers globally. How can payment models be designed to effectively deliver VBHC?
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Cloud Cover: Introducing a Standardized Pricing Index

This inaugural snapshot of the cloud industry introduces a rigorously standardized pricing index and looks at four trends shaping the industry.
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The Future of Cloud in Asia Pacific - The Intricacies of the Cloud Adoption Journey and Market

This whitepaper explores the key market trends and imperatives for businesses in Asia Pacific to capture the hybrid, multi-cloud market and how technology companies can partner with organizations as they move to a hybrid multi-cloud reality.
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The Rise of Digital Banking in Southeast Asia

Southeast Asia presents a remarkable opportunity for digital banking over the coming years. Yet despite this landscape of opportunity, profitability remains a major challenge for digital banks.

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Jump-starting a Technology Powered Evolution in Virtual Working for the ITeS Industry

BCG analysis revealed up to 300 million office workers globally were working remotely as of March. This transition is reflected in the growth of virtual business capabilities, with an 800 percent increase in usage of collaboration software, and 40 percent increase in remote desktop usage.
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Ascent to the cloud: How Six Key APAC Economies Can Lift – Off

The public cloud has emerged as an important technology platform offering benefits to businesses that extend far beyond convenient data storage and innovative applications.

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Ascent to the Cloud: How Six Key APAC Economies Can Lift-off

As users realize its benefits, public cloud adoption is set to drive significant economic value in key APAC markets through GDP and employment uplift. Impact can be further boosted as providers, users and regulators address adoption challenges.
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Ascent to the Cloud: How Six Key APAC Economies Can Lift-off

As users realize its benefits, public cloud adoption is set to drive significant economic value in key APAC markets through GDP and employment uplift. Impact can be further boosted as providers, users and regulators address adoption challenges.