Rob Sims is a core member of Boston Consulting Group’s Insurance practice, leading the firm’s life insurance and group benefits work. His focus is on disruptive strategies and large-scale change efforts.

In his recent engagements, Rob developed a financial wellness strategy for an employee benefits company, led a digital strategy to increase penetration of voluntary benefits, led multiple efforts to drive effectiveness and efficiency using analytics, and led multiple large-scale performance improvement programs—both top line and cost-focused.

Prior to rejoining BCG in 2017, Rob spent three years as an executive with Sun Life Financial as SVP of Strategy and Market Development for Client Solutions for Canada and SVP of Strategy and Corporate Development for Sun Life globally. He previously worked at BCG from 2000 to 2014.


  • MBA, Kellogg Graduate School of Management
  • BSc, accountancy, University of Illinois at Urbana-Champaign