Shoppertainment is a USD1 trillion opportunity in APAC. What potential does this entail for brands, and how can brands continue to inspire Shoppertainment growth in the next wave of commerce?
Education
- MBA, Indian Institute of Management
- BTech, mechanical engineering, Indian Institute of Technology
Rohit Gulati is an expert in consumer goods and retail across the Southeast Asia region. He is a core member of Boston Consulting Group's Consumer practice, and hasover 18 years of experience working in India, Singapore, and the Philippines, as well as the broader Asia Pacific region--including emerging markets.
Since joining BCG in 2015, Rohit has worked with consumer, agriculture/commodity and technology, media, and telecommunications clients. Within the consumer sector, he has worked with many leading players (both local/regional challengers and multinationals) all along the value chain, including consumer products and durables, retail, input providers, and emerging consumer tech clients. Rohit has expertise and experience in digital/data, market entry/growth, transformation, go-to-market, and revenue management.
Prior to joining BCG, Rohit worked for over ten years at Procter & Gamble across various roles in brand management, sales, and e-commerce.