Shoppertainment: APAC's Trillion-Dollar Opportunity
Shoppertainment is a USD1 trillion opportunity in APAC, offering the chance to engage and attract digitally exhausted customers across the region.
This fast-growing opportunity responds to changing consumer attitudes driven by increasing technology adoption, appealing to consumers who desire authentic and emotional brand content driven by experiential engagement.
In this report commissioned by TikTok, BCG unveils the six key demand spaces customers are operating in, the potential for brands to engage consumers within these demand spaces, and the opportunity of brands to engage Shoppertainment and drive market growth to capture value in this evolving wave of commerce.
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