Sjoerd van den Houdt is a core member of Boston Consulting Group’s Consumer Goods and Financial Institutions practices, and a leader in BCG’s retail work. His focus is on supporting grocery retailers; and he has extensive experience in category performance improvement (CPI). More recently, he has been involved in digital transformation programs and the setting up of new digital ecosystems.

Before moving back to the Netherlands in 2020, Sjoerd worked for four years at BCG's Johannesburg and Zurich offices, and prior to that, he founded his own company providing tailored high-end IT solutions for dental practices.