Yogesh Mishra is focused on customer strategy, customer journeys, and digital transformation at Boston Consulting Group. He is BCG’s global product lead for end to end customer journeys. He is a member of the firm’s Insurance and Financial Institutions practices, and has worked extensively with large financial services firms in front-office and digital transformation. 

In his current role, Yogesh advises chief marketing officers and chief customer/experience officers as they formulate their customer strategy, define customer segments and segment value proportions, and design and execute customer journeys. 

Before coming to work at the firm, Yogesh was Director of Financial Services, Digital Group at PwC.

AREAS OF EXPERTISE

  • Customer journey re-imagination
  • End-to-end digital transformation (financial institutions and insurance)
  • Customer segmentation and customer strategy
  • Design thinking/human-centric design
  • Front office transformation (marketing, sales, onboarding, and servicing)
  • Agile enablement and agile project delivery

EDUCATION

  • MBA, finance and systems, Indian Institute of Management, Lucknow
  • BE, electrical engineering, National Institute of Technology, Nagpur India
Deep Expertise, Broad Experience