By enabling hyperpersonalized, end-to-end customer management—at scale—DEEP AI allows companies to extract up to 40% more lifetime value from their client portfolios.
EXPLORE THE PRODUCT
DEEP AI takes the guesswork out of customer management by integrating artificial intelligence into every customer interaction and delivering real-time, AI-driven recommendations. DEEP AI is not just a technology product. It’s a customer transformation.
When we implement DEEP AI, we work with companies to develop a robust data and AI infrastructure, deploy BCG GAMMA's state-of-the-art AI assets, and pilot and launch AI-powered customer management campaigns. At the same time, we help clients with strategy and organization design, working closely with them to set a bold ambition, support new ways of working, and ensure that data and analytics inform every customer management decision. And because DEEP AI is modular, companies can integrate only what they need to complement the technology and capabilities they already have in place.
DEEP AI brings technology and humans together to support end-to-end, bionic customer management. It can be used by companies in a purely digital context, via call centers, and during in-person interactions.
AI engines can make automated, hyperpersonalized recommendations that promote new acquisitions, reduce churn, and drive up customer value. AI engines predict customer behaviors; deliver real-time upselling, cross-selling, and pricing recommendations; and inform test-learn-optimize campaigns.
By integrating AI in customer experience management, companies can achieve the following tangible benefits:
From nurture and retention to upsell and expansion, DEEP AI’s algorithms are designed to continually improve with every touchpoint and feedback. Each opportunity, interaction, and outcome enhance business and customer intelligence, turning customer management into an unlimited opportunity for incremental improvement.
Companies must use AI not only to cut costs but also to generate more revenue by improving forecasting and making decisions in real time.
There’s a powerful—and much needed—way for players to differentiate themselves. But first they need to correct the misconceptions holding them back.
There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.
With DEEP AI engagements, we enlist a broad range of experts in AI, data and analytics, technology, innovation, marketing and sales, and change management. Here are some of our experts on DEEP AI.
