Nearly half of all Filipinos don’t use a bank—but now GCash is transforming their financial journeys.

GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily to millions of GCash users, generating ten times higher revenue than GCash’s legacy CRM program.

Meet the Experts

Managing Director & Senior Partner

Anthony Oundjian

Managing Director & Senior Partner
Manila

Managing Director & Partner

Tarandeep Singh

Managing Director & Partner
Singapore

Managing Director & Partner

Ignacio Hafner

Managing Director & Partner
Madrid

Managing Director & Senior Partner, BCG X; Global Lead, Deep Customer Engagement AI

Alfonso Abella

Managing Director & Senior Partner, BCG X; Global Lead, Deep Customer Engagement AI
Madrid

Managing Director & Partner

Julian Cua

Managing Director & Partner
Manila

Principal Data Scientist

Patrick Müller

Principal Data Scientist
Cologne

Principal

Joerg Schneider

Principal
Munich

Meet BCG X

BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.

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