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Turbocharging Financial Inclusion with AI-Driven Hyperpersonalization

Nearly half of all Filipinos don’t use a bank—but now GCash is transforming their financial journeys.

GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily to millions of GCash users, generating ten times higher revenue than GCash’s legacy CRM program.

Anthony Oundjian, Tarandeep Singh, Ignacio Hafner, Alfonso Abella, Julian Cua, Patrick Mueller, and Joerg Schneider

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Meet BCG X

BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.

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