Your Strategy Needs a Strategy

In order to win, companies need to match their strategy style with their environment.

The world of strategy is thick with ideas and frameworks. Executives need a way to cut through the noise to reveal the best approach, or combination of approaches, for the situations they face.

And it’s never been more challenging to choose the right approach. The environments in which executives must formulate and execute strategy have become increasingly diverse and complex, but correctly matching strategic approach with the environment pays off: The firms that do realize significantly better returns than those that don’t.


This new book from BCG's Strategy Lab—and the accompanying app workshop—cut through the clutter of strategy frameworks and provide clarity on which approach to strategy and execution, or which combination of approaches, is the best bet in each environment.

Your Strategy Needs a Strategy by Martin Reeves, Knut Haanæs, and Janmejaya Sinha

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Martin Reeves on Your Strategy Needs a Strategy

In his TED talk, BCG’s Martin Reeves advocates transitioning from relying on a single “classical” approach to strategy and moving toward a more tailored approach to strategy and execution—selecting from five distinct patterns of success.

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