Our 25-year retrospective finds that long-term value creators excel by driving growth through innovation, differentiation, and self-disruption.
Featured Insights
Value Creation Strategy
Article
September 11, 2024
Attracting investors isn’t just about the numbers. To maximize investor interest, companies need to augment financial data with honest, compelling narratives about their value creation plans.
Finance Function Excellence
Article
February 17, 2025
Women who reach the top in finance are reshaping the profession and creating newfound value for their organizations. Female CFOs tell us how.
Article
January 30, 2025
Companies that optimize their balance sheet can improve earnings by an average of 5% across industries.
Article
October 10, 2024
Companies are extending the art of what’s possible by achieving a quantum leap in reporting via systematic reframing and approaching reporting from new perspectives.
Article
August 22, 2023
Now is the time for CFOs to learn about the most impactful applications of generative AI and prepare to capitalize on emerging capabilities.
Perspectives on Strategy and Value: Insights on creating sustainable value in an uncertain world.
From the C-Suite
Video
March 12, 2025
A Time for Bold Decisions in the EU
Former European Commission president José Manuel Barroso shares his views on how the EU can prepare for the possibility of a trade war while improving its competitiveness and recalibrating its climate transition policy.
Video
December 13, 2024
Aptiv’s Future-Forward Innovations Are Driving Change in the Auto Industry
In an incredibly dynamic market, Kevin Clark, CEO of Aptiv, explains how the company is using technology to improve safety and efficiency while also creating solutions for its customers.
Video
December 11, 2024
Pinhook CEO Alice Peterson on Leading a Bourbon Business
Alice Peterson, CEO of Pinhook, discusses the core capabilities CEOs need and how problems may suggest their own innovative solutions.
The CFO Agenda
Our CFO insights help leaders excel in balancing the CFO agenda, managing daily operations, and driving transformation for long-term success.
Strategy and Strategic Planning
Article
October 1, 2024
Companies must be ready not only to mitigate the negative consequences of risk but also to capitalize on the positive ones.
Article
September 17, 2024
There’s no one-size-fits-all strategy to drive revenue growth. Our latest research reveals six starting-point archetypes, each associated with a different path to success.
Interview
October 9, 2023
What’s behind IBM’s hybrid cloud and AI strategy? The company’s lead strategist offers an inside scoop.
Interview
September 28, 2023
Transactions have been central to Moody’s transformation from bond-rating giant to integrated risk management leader. The company’s lead strategist shares his philosophy.
Zero-Based Budgeting
Article
October 31, 2024
Cost management is a top corporate priority today. But so is investing in talent, critical technologies, and strategic opportunities. A ZBO approach offers a solution to this dilemma.
Article
January 17, 2023
ZBT can do much more than inject cost discipline—it can help companies maintain their strategic momentum even amid difficult economic conditions.
Article
November 9, 2022
The best approach to zero-based transformation comes from treating all spending as investment and making the CFO a key strategist for generating value.
The CEO Agenda
A forward-thinking CEO agenda has never been more crucial. Our insights give you greater clarity on what lies ahead, helping you lead with confidence.
BCG Classics Revisited
Classics
May 28, 2013
The experience curve theory still holds, particularly in specific industries. But to succeed in today’s environment, many companies need to develop an additional kind of experience.
Classics
December 23, 2013
The principles of time-based competition—a classic concept among BCG insights—still hold. But today’s companies must be adaptive, as well as fast, in order to succeed.
Classics
December 4, 2012
BCG founder Bruce Henderson’s rule, conceived in 1976, still holds valuable lessons for companies in many industries.
Classics
June 4, 2014
The growth share matrix—put forth by the founder of BCG, Bruce Henderson, in 1970—remains a powerful tool for managing strategic experimentation amid rapid, unpredictable change.
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