BCG and AWS worked with BMW Group to embed generative AI into critical sourcing workflows to accelerate timelines, boost decision quality, and free teams to focus on strategy. See the full story on AWS Gamechangers.
Bringing Our Expertise to AWS re:Invent 2025
Across industries, BCG’s joint capabilities help us partner with clients to drive tangible impact at scale on multiple fronts:
Cloud Transformation. Cloud transformation is more than just moving data to a new platform—it’s about revolutionizing the entire infrastructure and mindset of the business. Our cloud consulting team helps companies align their cloud migration with their business strategy, enabling them to innovate, differentiate, and swiftly develop new capabilities, business models, and revenue streams.
Generative and Agentic AI. Despite the surge in AI investment, 60% of companies have yet to build the capabilities required to realize AI’s full value. We help clients move from experimentation to impact at scale, using AI, GenAI, and agentic AI to drive true end-to-end transformation.
Digital Transformation. In an era of relentless change, BCG partners with companies on transformations that will allow them to harness the latest technology and implement lasting changes in processes and behaviors, significantly improving financial and operational performance.
Business resilience. In times of volatility, the most successful companies turn uncertainty into opportunity. They are more able to withstand shocks and adapt in the face of adversity.
BCG and AWS's Impact with Clients
BCG’s partnership with AWS helps our clients innovate by understanding the economics of cloud, capturing value from AI at scale, and driving better business outcomes. Given our proven track record of implementing GenAI solutions for enterprise clients using AWS technologies, BCG has achieved AWS Generative AI Services Competency. As an AWS Gamechanger, BCG helped two global leaders unlock new value with GenAI:
Client Impact
BCG partnered with AWS and Meta to deliver generative AI solutions that enhance customer engagement through seamless business messaging and accelerate enterprise adoption of Meta’s advanced Llama models. See the full story on AWS Gamechangers.
Our Products and Solutions
Auto AI by BCG X
BCG X auto AI solutions combines business and technology expertise to tackle challenges phased when implementing AI in the automotive industry.
Deep Customer Engagement AI by BCG X
By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.
Fabriq Personalization AI by BCG X
Fast-track your customized marketing efforts with Fabriq Personalization AI by BCG X. Read more to find out how to unleash the power of data driven marketing.
Smart Banking AI by BCG X
The use of AI in financial services can enable banks to build deeper customer relationships by delivering bespoke solutions. Learn about Smart Banking AI by BCG X here.
Our Latest Thinking
Article
October 24, 2025
AI agents come with risk. BCG’s FAST framework helps companies identify the capabilities required for their safe and reliable deployment.
Article
October 1, 2025
Deployment of GenAI tools for creative tasks lags despite widespread optimism among marketers and significant improvements in tool capabilities. BCG’s recent survey of 251 global marketing leaders reveals three keys to using GenAI tools to their full potential.
Article
September 30, 2025
Future-built companies are pulling away, riding transforming investment and the new wave of agents. Others need to move now.
Slideshow
June 26, 2025
Frontline employees have hit a “silicon ceiling,” with only half of them regularly using artificial intelligence tools, according to BCG’s global AI at Work survey. What can be done?
Article
June 27, 2025
Working with hyperscalers, governments are developing internal cloud systems to manage, protect, and maintain local control of their critical digital assets.
Article
January 15, 2025
AI remains a top priority for business leaders worldwide in 2025, with a strong focus on generating tangible results, according to BCG’s survey of C-suite executives.
