DEEP AI by BCG

Boosting Customer Value with AI

By enabling hyperpersonalized, end-to-end customer management—at scale—DEEP AI allows companies to extract up to 40% more lifetime value from their client portfolios.

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50%


increase in customer acquisition

20%


increase in upselling and cross-selling

20%


reduction in churn

10%


increase in price realization

20%


increase in adoption and utilization

40%


reduction in bad debt

About DEEP AI by BCG

Equation DEEP AI by BCG
DEEP AI takes the guesswork out of customer management by integrating artificial intelligence into every customer interaction and delivering real-time, AI-driven recommendations. DEEP AI is not just a technology product. It’s a customer transformation.


When we implement DEEP AI, we work with companies to develop a robust data and AI infrastructure, deploy BCG X's state-of-the-art AI assets, and pilot and launch AI-powered customer management campaigns. At the same time, we help clients with strategy and organization design, working closely with them to set a bold ambition, support new ways of working, and ensure that data and analytics inform every customer management decision. And because DEEP AI is modular, companies can integrate only what they need to complement the technology and capabilities they already have in place.
Benefits

How DEEP AI by BCG Enables Customer Transformation

DEEP AI by BCG brings technology and humans together to support end-to-end customer management. AI engines predict customer behaviors; deliver real-time upselling, cross-selling, and pricing recommendations; and inform test-learn-optimize campaigns.

By integrating AI in customer experience management, companies can make automated, hyperpersonalized recommendations that promote new acquisitions, reduce churn, and drive-up customer value—in a purely digital context via call centers and during in-person interactions.

How It Works

The DEEP AI Approach

From nurture and retention to upsell and expansion, DEEP AI’s algorithms are designed to continually improve with every touchpoint and feedback. Each opportunity, interaction, and outcome enhance business and customer intelligence, turning customer management into an unlimited opportunity for incremental improvement. We bring a holistic, customizable approach to data-driven transformation to best cater for your needs.

Build | DEEP AI
1
Build

Build

We build technology to automate personalized recommendations across channels, including feedback loops.

Deploy | DEEP AI
2
Deploy

Deploy

We deploy our proprietary assets to tech-enable front-line teams (call center agents, for example) and ensure adoption through change management.

Design | DEEP AI
3
Design

Design

We design experiments and systematize the launch of recurrent campaigns at scale to generate value.

Deliver | DEEP AI
4
Deliver

Deliver

We bring state-of-the-art analytics and next best action to maximize ROI.

Develop | DEEP AI
5
Develop

Develop

We develop your data infrastructure and bring a wide tool portfolio: from data layer, control tower tools, to call center interfaces.

1
2
3
4
5
Build | DEEP AI
Deploy | DEEP AI
Design | DEEP AI
Deliver | DEEP AI
Develop | DEEP AI

Build

We build technology to automate personalized recommendations across channels, including feedback loops.

Deploy

We deploy our proprietary assets to tech-enable front-line teams (call center agents, for example) and ensure adoption through change management.

Design

We design experiments and systematize the launch of recurrent campaigns at scale to generate value.

Deliver

We bring state-of-the-art analytics and next best action to maximize ROI.

Develop

We develop your data infrastructure and bring a wide tool portfolio: from data layer, control tower tools, to call center interfaces.

Impact

Our Impact with Clients Using DEEP AI

BCG X and Orange Built a Customer-Centric Marketing Ecosystem

Replace product-centric marketing with an AI-driven, personalized strategy to reach the right customer with the right offer at the right time, no matter the channel.

A Client's Sales Transformation with DEEP AI

With the help of our end-to-end customer management tool, more than 600 sales reps are using AI to drive their campaigns.

Our Experts

Discuss AI-Powered Customer Management with Our Experts

With DEEP AI engagements, we enlist a broad range of experts in AI, data and analytics, technology, innovation, marketing and sales, and change management. Here are some of our experts on DEEP AI.

Headshot of BCG expert Alfonso Abella Managing Director & Senior Partner

Alfonso Abella

Managing Director & Senior Partner, Leader DEEP AI and FieldSOX

Madrid

Ignacio-Hafner.jpg

Ignacio Hafner

Managing Director & Partner

Madrid

tibor-merey.jpg

Tibor Mérey

Managing Director & Partner

Vienna

Tarandeep Singh Image

Tarandeep Singh

Managing Director & Partner

Singapore

Headshot of BCG expert Peter Pessoa

Peter Pessoa

Managing Director & Partner

Miami

Yasmine-Hamri.jpg

Yasmine Hamri

Managing Director & Partner

Paris

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