
BCG X and Orange Built a Customer-Centric Marketing Ecosystem
Replace product-centric marketing with an AI-driven, personalized strategy to reach the right customer with the right offer at the right time, no matter the channel.
By enabling hyperpersonalized, end-to-end customer management—at scale—DEEP AI allows companies to extract up to 40% more lifetime value from their client portfolios.
50%
increase in customer acquisition
20%
increase in upselling and cross-selling
20%
reduction in churn
10%
increase in price realization
20%
increase in adoption and utilization
40%
reduction in bad debt
From nurture and retention to upsell and expansion, DEEP AI’s algorithms are designed to continually improve with every touchpoint and feedback. Each opportunity, interaction, and outcome enhance business and customer intelligence, turning customer management into an unlimited opportunity for incremental improvement. We bring a holistic, customizable approach to data-driven transformation to best cater for your needs.
We build technology to automate personalized recommendations across channels, including feedback loops.
We deploy our proprietary assets to tech-enable front-line teams (call center agents, for example) and ensure adoption through change management.
We design experiments and systematize the launch of recurrent campaigns at scale to generate value.
We bring state-of-the-art analytics and next best action to maximize ROI.
We develop your data infrastructure and bring a wide tool portfolio: from data layer, control tower tools, to call center interfaces.
We build technology to automate personalized recommendations across channels, including feedback loops.
We deploy our proprietary assets to tech-enable front-line teams (call center agents, for example) and ensure adoption through change management.
We design experiments and systematize the launch of recurrent campaigns at scale to generate value.
We bring state-of-the-art analytics and next best action to maximize ROI.
We develop your data infrastructure and bring a wide tool portfolio: from data layer, control tower tools, to call center interfaces.
Replace product-centric marketing with an AI-driven, personalized strategy to reach the right customer with the right offer at the right time, no matter the channel.
With the help of our end-to-end customer management tool, more than 600 sales reps are using AI to drive their campaigns.
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