A Marketing Personalization Platform to Accelerate Transformations
Personalization requires a seamless orchestration of infrastructure, applications, and workflows across the different areas of the marketing landscape. Fabriq Personalization AI by BCG X speeds marketing transformations by injecting automation, templatization, and precision targeting into existing marketing tech and processes—ultimately both scaling and hyperpersonalizing campaign execution.

Inside Fabriq Personalization AI by BCG X: Our Marketing Personalization Platform
Over the past several years, we’ve developed increasingly sophisticated solutions to help our clients—marketers and CMOs, in particular—bring their data-driven marketing to fruition. Along this journey, we have distilled our learnings into Fabriq Personalization AI by BCG X, a state-of-the-art set of tools, modules, and omnichannel integration capabilities. We are now making our tech available to all marketers who are looking to power bolder, better personalization programs. Fabriq Personalization AI’s ever-expanding productized ecosystem also offers an AI-driven approach to BCG’s proprietary media spend optimization and customer data enrichment to reveal a true 360-degree view of your customers.
Our focus is value creation, and Fabriq Personalization AI is a catalyst for generating measurable returns through personalization. Fabriq Personalization AI is not another tool. It is the connective tissue within your existing martech stack, combining intelligence, omnichannel integration, and the automation layer only where needed to drive the velocity and scale of hyper-personalization—with no annual fee for a perpetual license. All modules work in isolation, natively designed to augment, not supplant, the existing stack. By activating and integrating automated AI models into your stack, our marketing personalization platform frees up marketers from manual analyses and processes to do what they love: innovate, experiment, and create measurable value.
Who Benefits from Fabriq Personalization AI?






How Fabriq Personalization AI by BCG X Works
Fabriq Personalization AI by BCG X is built on a modular approach. Companies can leverage any module they need to develop and connect the layers—and activate their use cases with greater speed and efficiency. All modules can work in isolation, work as a system, and integrate into any existing stack.

Offer Library
- Battle-tested templates that infuse machine learning to individualize multiple aspects of offers and customer experiences
- Purpose-built modules that drive business objectives, making it easy for marketers to create intuitive experiences for customers with minimal development

State Machine
- Patented capabilities that track individualized multistep customer experiences in real time
- Not a journey builder—rather, an intelligence layer that informs journey builders and marketing clouds to execute experiences in highly individualized ways

Machine-Learning Workbench
- A module that enables easy use of industry standard open-source tools to build AI-driven experiences and automate them for scale using best practices
- Customizable feature engineering, models, and automation that complement your existing analytics applications

Experimentation & Measurement
- Flexible experimentation frameworks that enable quick test-and-learn campaigns at scale
- Proven and customizable measurement methodologies that cater to businesses’ and marketers’ needs to evaluate performance and KPIs with statistical significance

Marketer-Friendly Tools
- Marketer-focused web-based tools that allow full access to build, launch, and manage one-to-one personalized campaigns without relying on data science and engineering teams to translate code into action
The Benefits of Fabriq Personalization AI by BCG X
Fabriq Personalization AI is also technology agnostic. It can be integrated with any tech stack or digital personalization platform. Its APIs, tools, and codebase—spanning analytics, security, and infrastructure—become the clients’ solution in perpetuity, with the freedom to customize as they see fit and develop their own IP. Clients who deploy Fabriq Personalization AI to deliver customized marketing have seen impressive results for engineers, data scientists, and marketers:
Speed to Market
Jumpstarts your tech capability by up to 18 months
Helps you build and launch in days rather than weeks
Automation
Leverages industry standard open-source tools you already use
Fully Customizable
Uses open-source code and applications
Includes industrialized pipelines for popular algorithms that can scale out of the box
Self-Help Marketing Tool
Builds, manages, scales, and measures one-to-one personalized campaigns
Comes with BCG’s IP and research
Our Clients’ Success in Customized Marketing
Fabriq Personalization AI by BCG X has unlocked personalized marketing solutions for companies in a variety of industries, including retail, health care, travel, insurance, and financial services. Here are some examples:
2024 SIIA CODiE Award: Best Marketing Solution
Meet Our Fabriq Personalization AI by BCG X Team



Our Insights on Customized Marketing



