Jeff Gell is Boston Consulting Group’s global head of M&A and post-merger integration, and he is a core member of the Corporate Strategy & Finance practice. Jeff is also the global leader for BCG’s consumer packaged goods and net revenue management work within the Consumer practice.

Since joining the firm in 1999, Jeff has advised clients in a broad range of consumer-facing industries, including food and beverage, household products, personal care, and consumer durables.

He primarily helps leading global consumer companies understand that tomorrow’s world will not be the same as today’s. Jeff helps them find pockets of potential growth and build the organizations and operating models needed to win in today’s environment across developing and developed markets.

Before joining BCG, Jeff worked as a research assistant at the National Bureau of Economic Research.

AREAS OF EXPERTISE

  • Leads BCG's M&A and post-merger integration topics globally
  • Corporate portfolio strategy
  • Brand strategy in multiple categories
  • Cost reduction programs
  • Pricing architecture and trade spending redesign
  • Developing- and emerging-markets growth
  • Mergers-and-acquisitions support
  • Divestiture and carve-out
  • Value management
  • Total shareholder value creation
  • Strategy

EDUCATION

  • MA, first-class honors, philosophy, politics, and economics, Oxford University
  • AB, summa cum laude, economics and government, Harvard University

Publications and Videos

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COVID-19’s Impact on Global M&A

M&A can play a major role in helping companies survive the crisis. Preparation, steady nerves, and a willingness to be bold are the keys to success.
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The 2019 M&A Report: Downturns Are a Better Time for Deal Hunting

M&A dealmakers can take advantage of downturn opportunities to position their company for profitable growth during the recovery.
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The 2019 M&A Report: Dealmakers Do Well in Downturns

Capital markets reward dealmakers who take the risk of pursuing acquisitions in a weak economy.
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The 2019 M&A Report: How to Master M&A in a Downturn

Success requires careful preparation, thorough execution, and, especially, bold decision making in uncertain times.
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Riding the M&A Wave in Consumer Goods

Market conditions are favorable for M&A. Expect a lot of deals, and expect most to destroy value—until companies learn how to turn the tide and create value.
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Unlocking Growth in CPG with AI and Advanced Analytics

Valuable insights are buried in brands’ vast troves of data. Here's how companies can use that data to go beyond pilots and achieve scale.
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Accelerating Digital Innovation in CPG

CIOs at CPG companies have a new responsibility: enabling revenue growth. A BCG-GMA survey shows that they have a long way to go to fulfill it.
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Why Consumer Goods Companies Need to Build, Buy, and Broker

For decades, makers of fast-moving consumer goods have outperformed companies in most other sectors. But as market conditions get tougher, they’ll need a three-part plan to create value.
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Zero-Based Budgeting for the Growth-Oriented CEO

These programs can deliver impressive savings, but the overriding goal should go beyond cost cuts to enable the company’s overall growth agenda.
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Three Ways Nondurables Companies Can Create Value in a Tough Market

Nondurables companies seeking to deliver returns to their shareholders need to get back to fundamentals—strong brand portfolios, core capabilities, and business systems that give them an edge.
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Four Strategies for Creating and Sustaining Value in Dairy

For dairy companies, it’s still a two-speed world. Success in both mature and emerging markets hinges on end-to-end operational excellence and the right value-creating strategy.
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Creating Superior Value Through Spin-Offs

Four steps will ensure that a corporate spin-off delivers the kind of value that investors expect—for both the newly independent business and the initiating company.
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