Win the Fight, Win the Future — How Nordic Companies Are Navigating the COVID-19 Crisis
The performance of Nordic companies in the first phase of the COVID-19 crisis has been industry-driven and the largest firms are approaching it in very different ways. In this article, we assess the efficacy of these approaches, relying upon an in-depth analysis of the impact of the COVID-19 crisis on Total Shareholder Returns (TSR).
Companies in the region have many strengths to build on, and challenges to face, as they chart their course for the coming decade. We share here our high-level perspective on the starting point for Nordic companies for each imperative and the implications for business leaders in the region to prepare their companies for the next decade.