The Nordic countries, and Finland in particular, have the resources and capabilities to lead in the green transition.
Northbound
Highlighting Nordic leadership perspectives that sparks sustainable competitive advantage.
Elina Ibounig
October 28, 2024
Michael Caspersen
September 26, 2024
This paper presents BCG's insights on hydrogen, the supply chain, and collaboration, relevant for World Hydrogen Week attendees and the broader hydrogen industry.
Peter Jameson
April 10, 2024
Decarbonizing shipping, logistics, and construction is a mighty challenge that will require bold leadership, sustained cooperation, and continuing regulatory support.
Nanna Gelebo
April 10, 2024
BCG’s Nanna Gelebo, a partner in the Stockholm office, explains how Nordic retailers and consumers can have the best of both worlds.
Robert Hjorth
March 21, 2024
COP28 called for tripling renewable energy capacity by 2030. While the Nordics are frontrunners in sustainable energy, much progress is needed in areas like hydropower, solar, and—especially—wind power.
Malte Clausen
March 7, 2024
Sustainable protein production is a key tool in reducing the global food system’s negative impact on the planet.
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Read more about the circularity journey for companies:
While circular models could reduce greenhouse gas emissions and material extraction by around 30%, circularity isn’t just about sustainability—it’s also a business opportunity. Circularity has the potential to drive 15-20% top-line growth, save 10-15% material cost, and reduce reliance on scarce resources all while maintaining competitive margins. Circularity is no longer a long-term ambition; it is actively reshaping industries today. Companies that act now will secure cost advantages and stronger customer relationships.
Read more about the circularity journey for companies:
Decathlon is one of the leading sports brands in the circularity space. BCG has been supporting Decathlon for several months to develop an ambitious yet realistic circularity growth strategy that balances top-line growth with profitability and environmental impact. In the video, Decathlon’s Head of Circularity, Laurence Fontinoy, explores the company’s sustainability journey and the growing market with Nanna Gelebo and Trine de Nully from BCG.
Article
May 2, 2025
Circularity poses a €48B opportunity in the Nordics alone, unlocking growth, reducing waste, and building resilience for businesses across industries.
Article
May 2, 2025
Discover how circular models can drive profitable growth by overcoming consumer, operational and strategic challenges to scale sustainability across your business.
Article
May 2, 2025
Circularity is not just sustainable but smart business. Learn how companies are boosting loyalty, staying competitive, and creating long term value by rethinking growth models.
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