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Sam Karita

Managing Director & Senior Partner


Sam Karita leads Boston Consulting Group’s Marketing, Sales & Pricing practice in Japan and is a core member of the firm’s Health Care, and Consumer practices.

Since joining BCG in 1997, Sam has worked closely with clients in a wide variety of industries, including pharmaceuticals, med-tech, consumer goods, media, entertainment, technology, and telecommunications. He has developed particular expertise in sales force effectiveness, digital marketing, innovation, M&A, alliance, and transformation across sectors.

Before joining BCG, Sam worked for the Industrial Bank of Japan, currently Mizuho Financial Group, where he was in charge of corporate finance for several major accounts. He is also a semiprofessional musician who records music and performs live in Tokyo.

Areas of Expertise

  • Leads BCG’s Marketing, Sales & Pricing practice in Japan
  • Sales force effectiveness
  • Digital marketing
  • Innovation
  • Pharmaceuticals
  • Operations
  • Multichannel strategy
  • Strategy


  • MBA, Kellogg School of Management
  • BA, economics, University of Tokyo
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