Yvonne Zhou leads BCG’s Industrial Goods and Public Sector practice in Greater China. She is also a leader of BCG's real estate and city development sectors in Greater China and a member of the firm’s Global Advantage, Marketing, Sales & Pricing, and Strategy practices. She also leads BCG's Beijing office. 

Since joining BCG in 2004, Yvonne has worked primarily in the areas of corporate strategy, zone and economic planning, go-to-market strategy, organization structure, and operational optimization in the technology, media, telecommunications, real estate, and city development sectors.

Yvonne leads BCG’s digital engagements in China, which includes partnering with clients across industries to design digital strategies, set up online portals, and create digital growth strategies. She has worked extensively in the telecom, software, and mobile financial-services sectors and has authored a number of publications on digital consumers in China.

Before joining BCG, Yvonne worked with ZS Associates. She has also worked with Y.D. Communication in Switzerland as a television producer and with Rhone-Poulenc (now Sanofi) in China as a sales and marketing assistant.


  • Leads Industrial Goods practice in Greater China
  • Leads Public Sector practice in Greater China
  • Real estate strategy and operation
  • City and regional development
  • Go-to-market strategy and implementation
  • Governance and organization structure
  • Business innovation and digital strategy


  • MS, integrated marketing communication, Northwestern University
  • BA, English and tourism, Nankai University
Tiefgreifende Expertise, umfassende Erfahrung