Digital Powers Consumer Durables: A $23 Bn opportunity by 2023

By 2023, the Indian Consumer Durables industry will reach $36Bn and a whopping 63% of this will be digitally influenced sales, translating into a $23Bn opportunity.

Approximately 80% of digitally influenced consumers today decide their brand after researching online, in a short window of 2-3 weeks and companies will need to win these consumers to stay relevant.