Digital Sales: The Final Frontier
In an increasingly digital world, banks have taken various strides on digital transformation. While several banks in India have invested and reaped significant rewards by digitizing transactions, automating back-office operations and reimagining customer journeys, achieving excellence in digital sales still remains elusive. Digital sales is the end-to-end conversion of sales leads into fulfilled sales events across product lines on digital channels. This opportunity to digitally acquire customers is fast emerging as the next frontier for growth for banks across the world.