Nicolas de Bellefonds joined Boston Consulting Group in 2006. He leads BCG's work in digital and data-driven consumer engagement, and he is a core member of our Consumer and Marketing, Sales & Pricing practices at BCG.

Nicolas specializes in leveraging digital, data, and advanced analytics to encourage revenue growth through digital marketing, targeted advertising, CRM, e-commerce, and omnichannel distribution.

His recent projects have included the transformation of the digital marketing capabilities of one of the world's largest FMCG's (including the transition to data-driven and programmatic marketing); the acceleration of top-line growth of a European Airline through personalized offers and digital marketing; and the personalization of pricing through advanced analytics for a B2B retailer.

He is also a member of BCG's GAMMA team, which creates competitive advantages for organizations by unleashing the power of signals hidden deep within large and complex data sets. BCG's GAMMA team conceptualizes, builds, and deploys advanced analytic solutions that can transform the trajectories of organizations in 12 to 24 months.

Prior to joining the firm, Nicolas worked in financial auditing and transaction services at Ernst & Young and with Baracoda, a start-up specializing in wireless devices.