How to Shape a Better Future
We need a reset. It’s time for businesses to go beyond business as usual.
At BCG, we’re helping leaders both plan for continued volatility in the near and medium term and imagine what the postpandemic future could look like. While the immediate tasks may be new—containing the spread of the disease, bringing people back to work safely, and reopening economies—the longer-term priorities are not. The difference is that they have become even more urgent. Organizations need to listen to consumers more closely than ever and adapt in real time to their rapidly evolving needs. They must accelerate the spread of digital across their operations and transform for survival and resilience. And, most important, they must articulate a purpose beyond profit in order to help shape a better future for all.
Governments cannot let the most vulnerable be the least protected again. Countries, regions, and states can still get the rollout right through science, hard work, and vigilance.
CEOs should respond proactively, act decisively, and provide a clear agenda. Focusing on five priorities now is key.
Some companies will shape the future after COVID-19. They’ll use machine learning to turn massive amounts of raw information into “golden” decisions.
With so much at stake, why do so many companies fail?
Learn how BCG helps clients digitize customer relationships, build digital talent and organizations, harness data and advanced technologies, and digitize their core processes.
Because most organizations have already launched short-term measures to respond to COVID-19, the challenge now is to build on that progress. Five leadership traits will be crucial.
In the heat of the pandemic, leaders instinctively made people their priority. As they move forward to transform, how do companies keep employees front and center?
At BCG, we work with companies across industries, and around the world, to change their trajectory—whatever the starting point—and turn untapped potential into radical performance gains.
In this moment of national reckoning, how can business leaders best show their support and advance racial equity in the workplace? By revitalizing their corporate purpose.
Companies can no longer simply focus on maximizing total shareholder returns. To win, they must hone sustainable business models.
Consumer preferences are changing rapidly, outpacing companies’ traditional abilities to track and respond to trends. Data and AI can provide new eyes and ears.
As the market rebounds, brands that have mastered just-in-time personalization and digital relationships—and built emotional connections with customers—will be the clear winners.