Partner & Director
Singapore
Matt Beckett is a core member of Boston Consulting Group’s Marketing, Sales & Pricing practice, as well as a founder and coach of BCG's Pricing Enablement Center. Matt recently relocated from Atlanta to Singapore to further drive BCG's pricing practice in the Asia-Pacific region. Matt is a global pricing expert at BCG, leading engagements that include pricing diagnostics and strategy development, managing implementation of pricing programs, and building client pricing capabilities.
Since joining the firm in 2000, Matt has worked in the Singapore, Atlanta, Sydney, and Stockholm offices. He has worked with clients from a range of industries including consumer goods, retail, travel and tourism, transportation, industrial goods, telecommunications, and health care. Matt focuses on working with companies to drive bottom-line impact through improved pricing and commercial strategies.
Companies that see through these misconceptions can set course on the journey toward making the right decision on price at the right time for each customer.
Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.
CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.
The pricing methods that multinational corporations use at home don’t work well abroad. Companies must find a new way to price effectively in emerging markets.