The winners in business have shifted markedly in the past decade—and the keys to success are likely to be very different again in ten years’ time. How should leaders prepare their companies to thrive in a rapidly evolving landscape? What will it take to win the '20s?
Data-Driven Marketing: Latin America’s Road to Digital Maturity
Despite being top of mind for executives worldwide, digital marketing is one of the least explored capabilities for Latin America’s companies—where only 20% of marketing investments are allocated to digital. The only way these companies can progress past this initial stage of digital maturity is to develop a holistic, data-driven marketing strategy.