BCG in the News

905 Results

    MARKETING DIRECTO

    Nuestro consumidor fiel se ha convertido en un desconocido

    Javier Pérez Moiño, Managing Director and Partner de BCG desgrana para Marketing Directo el impacto que ha tenido Covid-19 en el área de Marketing y aquello que más apremia a los CMO en estos momentos: qué diferentes oportunidades para la recuperación se pueden identificar desde la perspectiva de la Data y la Tecnología para volver a conquistar al ‘nuevo desconocido’ en que se ha convertido el consumidor.

    CNBC Africa

    How East African Businesses Can Survive COVID-19

    In an interview with CNBC Africa, BCG’s Mills Schenck asserts that East African firms should be actively managing their liquidity to adapt to the new reality and to ensure near-term continuity. He explains that there are opportunities for all sectors to capitalize on shifting supply-chain dynamics and to invest in digital. According to Schenck, companies need to build flexibility in their business models and future-proof their supply chains to ensure greater resiliency.

    HBR

    A Guide to Building a More Resilient Business

    In their featured article for hbr.org, BCG’s Martin Reeves and Kevin Whitaker explain how businesses can explicitly design for, measure, and manage resilience in our COVID-19 world. They stress the importance of resilience as the business environment is becoming more dynamic and unpredictable. The authors explain that managing for resilience requires a “fundamentally different mental model of business—one that embraces complexity, uncertainty, interdependence, systems thinking, and a multi-timescale perspective.”

    The Star

    E-wallet Market Race

    In an interview with The Star, Diego de Sartiges talks about what we can expect in the digital payments space in Malaysia. With more than 40 e-payment licenses issued, it’s one of the most fragmented markets worldwide in the digital payments space, if not the most. But this is going to change as the field consolidates. A number of independent e-wallets will probably be forced out of the business or they’ll be acquired by larger, financially stronger rivals, and the largest regional players will likely benefit.

    Forbes

    Pandemic Accentuates Two Problems with Change Management: One Is Change, the Other Is Management

    In his column for Forbes, BCG’s Grant Freeland discusses the importance of change readiness in organizations. He consults BCG’s Martin Reeves, who shares that companies’ change programs fail to meet expectations 75% of the time. According to Reeves, the biggest mistake is made when senior leaders try to work out too many details in advance. Reeves believes the most successful companies are those that “constantly learn and adapt to changing realities.”

    Bloomberg

    Time for Change: LGBTQ Discrimination and Underrepresentation at Work

    Bloomberg and Fortune highlight the findings of a recent BCG report titled, “A New LGBTQ Workforce Has Arrived—Inclusive Cultures Must Follow.” The report states that, although illegal, workplace discrimination is still highly prevalent. The report also indicates that despite the changing makeup of the LGBTQ workforce, white, gay men are still disproportionally represented in leadership compared to other members of the LQBTQ community.