Partner & Associate Director
Alex Barocas joined Boston Consulting Group in 2016. He is a member of the firm's Marketing, Sales & Pricing practice and the Digital Marketing Accelerator, a "performance accelerator" that helps advertisers improve the efficiency and effectiveness of their digital marketing spending in an omnichannel digital environment.
Prior to joining BCG, Alex was the regional VP for Turn, a company that provides insights, analytics, and planning to leading advertising agencies, brands, and media companies. Alex worked at Turn for six years. He began as an account executive and quickly ascended to senior executive, sales director, global agency lead, and then regional vice president.
Faced with stricter government regulation of third-party customer data sharing and beefed-up privacy features in new operating systems and browsers, digital marketers must rethink their data strategies.
Although fashion shoppers’ expectations have changed dramatically in recent years, few fashion brands have advanced their marketing capabilities accordingly. They must.