This Boston Consulting Group podcast series looks around the corner of today’s big business and social issues. The goal—the so what—is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. Topics range from global warming, COVID-19, business resilience, and social inequity to the influence of digital technology on everything. This is not your typical business strategy podcast.
The pandemic has exposed fissures in the way we work, which is stuck in the industrial age. Deborah Lovich, who leads BCG’s people strategy topic, and Brian Elliott, executive leader and senior vice president of Future Forum, talk about why leaders want to return to the office and many workers don’t, why water coolers are not the source of inspiration, and how organizations can start to recalibrate their outdated approach to leadership, work, culture, and purpose.
How can organizations become more experimental? Julia Dhar, the cofounder and leader of BeSmart, BCG’s behavioral economics and insights initiative, says identify a big problem, start small, and do not overly worry that academics may criticize your experiment. As a bonus, Dhar provides her three favorite nudges for everyday living.
Lil Miquela, a 19-year-old TikTok influencer with more than 3 million followers, has promoted Calvin Klein, Prada, and other top fashion brands. She also happens to be an avatar, an online robot created by a startup with venture funding. Sarah Willersdorf, BCG’s global head of luxury, explores the somewhat wacky but very real intersection of fashion and the metaverse, explaining what the virtual world holds in store for consumers and brands.
Most transitions are hard—the transition to net zero is especially so. But with political will, new business models, and major investments, saving the planet does not have to break the bank. In fact, Jens Burchardt, BCG’s global expert on climate impact and cofounder of the firm’s Center for Climate and Sustainability, argues that companies and countries that aggressively address climate issues will grow more swiftly than their slower counterparts. Many consumers, he says, would gladly pay 2% extra for net-zero products and services, a modest premium that would allow many companies today to go green.
Uncertainty is not a dirty word. While it may be impossible to predict the future, preparing for it is possible. Alan Iny, BCG’s partner and director of creativity and scenarios, explains that scenario planning and other exercises leave us better able to harness the future, whatever shape it takes. Iny acknowledges that this is hard work. Albert Einstein once doubted that atomic energy could be harnessed. But doubt itself is key to breaking free of stale business models and unlocking creativity.
“The So What from BCG,” a new podcast series, gets straight to the point of ideas that will shape and disrupt the future. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on topics ranging from global warming, COVID-19, business resilience, and social inequity to the influence of digital technology on everything. Look for a new episode every two weeks, starting November 3.
Georgie Frost is an award-winning freelance finance broadcaster and journalist. She began her career as a sports journalist at the Guardian Media Group before hosting sports shows on BBC Radio. In 2014, she created a daily finance-based talk radio show on Share Radio, winning honors as the financial broadcaster of the year and as one of the top five best new presenters in the UK at the APA Awards. She has written for the Financial Times, the Sunday Times, and the Daily Mail and appeared as a sports and financial commentator in national newspapers as well as on ITV, Sky Sports Mix, and BBC One. She has written and hosted the Daily Mail’s “This is Money” podcast for the past five years.
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