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Blockbuster Script for the New Decade: Way Forward for Indian Media and Entertainment Industry

Kanchan Samtani Mandeep Kohli

The Indian Media and Entertainment industry is at critical juncture as it has bounced back post the COVID blip by showing immense resilience, making it imperative to understand what lies ahead over the next decade. Currently valued at ~$27Bn, the industry is witnessing strong growth tailwinds and is poised to grow to become a $55-70Bn industry by 2030. The industry is primed to drive a continuously growing user base, consuming more and more content, through innovations on multiple fronts.

With this context, BCG partnered with Confederation of Indian Industry (CII) to launch the flagship report of the media and entertainment sector titled, ‘Blockbuster Script for the New Decade: Way Forward for Indian Media and Entertainment Industry.’ The report highlights the industry’s multimodal growth story while laying out key imperatives and the path forward to achieve rapid growth over the next decade of rapid transformation.