Managing Director & Partner
Rob Sims is a core member of Boston Consulting Group’s Insurance practice, leading the firm’s life insurance and group benefits work. His focus is on disruptive strategies and large-scale change efforts.
In his recent engagements, Rob developed a financial wellness strategy for an employee benefits company, led a digital strategy to increase penetration of voluntary benefits, led multiple efforts to drive effectiveness and efficiency using analytics, and led multiple large-scale performance improvement programs—both top line and cost-focused.
Prior to rejoining BCG in 2017, Rob spent three years as an executive with Sun Life Financial as SVP of Strategy and Market Development for Client Solutions for Canada and SVP of Strategy and Corporate Development for Sun Life globally. He previously worked at BCG from 2000 to 2014.
Executives have ambitious plans to reimagine customer engagement, ways of working, and growth strategies.
They remain a critical source of information and guidance, a survey shows—even with the pandemic having pushed many activities online.
Retail banks that achieve wide-ranging operational excellence and customer-centricity are rewarded with superior financial performance, BCG’s annual Retail-Banking Operational Excellence survey found.
In order to thrive in a market environment we call the “new new normal,” retail banks must take bold steps—among them, becoming more customer-centric.
Institutions surveyed in BCG’s second annual study of operational excellence in retail banking accounted for 420 million customers, 46,000 branches, and $12.5 trillion in assets.