A company hires a bright new employee on a multimillion-dollar contract. She sets up time to meet her new team members, but most of her appointments are postponed or ignored. This employee is technology, and it's a scenario playing out in companies around the globe.

Nadjia Yousif is member of the Technology Advantage practice and co-leads the Financial Institutions practice for the UK, Netherlands, and Belgium. Her work focuses on technology-enabled strategy, organization, and transformation for the banking and payments sectors. 

Nadjia has deep experience supporting clients as they navigate the transformation of their technology systems, organizational structures, and digital customer experiences. Nadjia is also the head of Diversity & Inclusion for BCG in the UK, and a passionate advocate for diversity in the workplace as well as women in STEM subjects. She has been recognized for her work within BCG and beyond, having placed on the HERoes 100 Women Executives List 2019.

Nadjia joined BCG in 2004 in US and re-joined the firm in 2009 in London. She also worked for several years at UBS Wealth Management in New York.

AREAS OF EXPERTISE

EDUCATION

  • MBA from INSEAD
  • Dual BS, economics and management science, Massachusetts Institute of Technology

HONORS AND AWARDS

  • HERoes Senior Executive Role Model, Yahoo! Finance, 2019

Publications and Videos

The Payoff for Upskilling Women in STEM

The Payoff for Upskilling Women in STEM

Companies can create the workforce they need—and increase the number of women in STEM leadership roles—by offering women more opportunities to build their skills.
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Artificial Intelligence in the Workplace: Creating Effective Machine-Workforce Collaboration

Advances in Artificial Intelligence are transforming the workplace and driving radical shifts in the roles workers play. However, a global study disconfirms the prevalent opinion that technology will replace human jobs. It reinforces the value of advanced software – also recognized by the workers.
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A Smarter Way to Quantify Cybersecurity Risk

Not every application or data asset requires the same type or level of cybersecurity protection. BCG’s Cyber Doppler tool quantifies the likelihood of a cyberattack occurring as well as the impact of a successful attack.
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How AI Could Help—or Hinder—Women in the Workforce

AI will disrupt current employment patterns. But if applied wisely and proactively, it could boost gender diversity and enhance opportunities for women in the workplace.
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Measuring What Matters in Gender Diversity

Companies won’t have balanced workforces unless they approach diversity like any other business priority, with clear metrics to understand the gaps and targeted interventions to fix them.
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Coping with IT Complexity

HSBC’s David Knott looks for ways to streamline the bank’s digital infrastructure, adopting new technology and new ways of thinking in the digital world.
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At the Intersection of IT and Banking

To turn HSBC into the bank of the future, Richard Herbert, CIO for global banking and markets, has implemented some of the newest and most innovative technologies.
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HSBC’s Darryl West on Transforming the Business Through Technology

Using big data and the newest technologies, Darryl West leads HSBC’s IT toward the future and improves how the bank interacts with its customers.
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Why Aren’t Banks Getting More from Digital?

Banks understand that digitalization will drive the successful delivery models of the future. Few, however, have managed to make it pay, suggesting that a fresh approach to digital is needed.
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Digitally Driven Gender Diversity

Robo-interviews, home videoconferencing systems, and app-enabled concierge services are among the technologies companies are using to increase the number of women in the workforce.
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Making Big Data Work: Retail Energy

It can be hard to tell how retail energy providers can fuel growth with big data right away. Here are three tactics to consider.
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The Age of Digital Ecosystems: Thriving in a World of Big Data

The everyday consumer world of 2020 will look radically different from today’s. Competing successfully will require a host of new and different capabilities.
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