Karen Lellouche Tordjman
Managing Director & Partner
Paris
Karen Lellouche Tordjman is a BCG Fellow and a core member of the Marketing, Sales & Pricing, Industrial Goods, and Insurance practices at Boston Consulting Group. Karen also leads BCG’s Pricing Enablement Center in Paris.
Since joining BCG in 2004, Karen has worked across the spectrum of the automotive sector, implementing major transformation programs and focusing on digital issues. Her recent client work includes developing and supporting the implementation of a digital customer experience program for an OEM. During this case, she helped design a seamless customer journey and CRM program, define a mobile strategy, and execute a new communications strategy.
She has also worked extensively on a large number of marketing, sales, and pricing projects across various industries, with a focus on marketing analytics, digitalization, and multichannel customer experience.
Prior to joining BCG, Karen completed internships as Air Liquide and Credit Agricole.
Autos represent one of the last areas of almost exclusively physical sales. The first companies to sell new cars online will be able to improve their market share and profit margins and reduce incentive spending.
OEMs need to take immediate steps to look after their employees, manage their manufacturing, and stabilize their supply chains. But most important is to reestablish their market positions without slashing prices and sacrificing margins.
In-vehicle connectivity, electrification, autonomous driving, and the shared economy are revolutionizing the automotive industry—but innovation through software is a game changer.
Car buyers are increasingly demanding an experience as intuitive as buying a book or requesting a ride online.
