International Business

International Business

Nationalism and protectionism are on the rise, and growth rates in emerging markets are diverging. But international business is far from flatlining: globalization’s essential rules are being redefined—and its pace is accelerating.


Even as the world becomes more decentralized politically and physically, customers, devices, services, processes, and businesses continue to integrate digitally. The simultaneous rise of economic nationalism and of digital integration is redefining the international business landscape that has shaped our understanding of globalization. BCG helps companies adapt their products, approaches, and business models to the new global reality.

Companies must take a more nuanced approach to identifying and creating growth opportunities. They must navigate an increasingly fragmented and volatile global economy.

How Can Businesses Take Advantage of Globalization?

BCG helps companies absorb the shock of global volatility by building capabilities and structures that enable data integration, flexibility, and agility across borders and businesses.

Beyond Great

How to Build Sustainable Business Advantage in a World Where Great Is No Longer Good Enough

Great performance won’t cut it in a business world upended by potent forces. Companies must go beyond great—and here’s how.

Learn more about BCG’s latest book, Beyond Great

As an international strategy consultancy, BCG advises all stakeholders in international business and in economic globalization:

  • Multinational Corporations. BCG helps MNCs unlock growth in emerging markets through both global and local opportunities. Our tools position multinationals ahead of evolving consumer trends and rising local competitors.
  • Global Challengers and Other Local Competitors. BCG works with a class of rapidly growing companies in emerging markets that we call global challengers—and with the local companies that aspire to compete at this level. Our strategies help them win at home and compete with global leaders.
  • Governments. We team with national and regional authorities to promote economic development. Our international consulting group evaluates local business climates and maps out the ways to attract more foreign direct investment and build public–private partnerships.

Meet Some of BCG’s Experts in International Business

  Featured Tools and Approaches

As an international strategy consultancy, BCG advises all stakeholders in international business and in economic globalization.


International Trade

The rapidly evolving international trade environment presents great risks. BCG positions companies to capitalize on the opportunities by helping them understand trade dynamics, build resilience, and create a playbook for success.

Read about BCG’s six-step approach

Customer Insight

BCG’s Center for Customer Insight gathers proprietary data and taps our on-the-ground expertise in markets such as China, India, Africa, Brazil, Southeast Asia, Russia, the Middle East, and Mexico. We highlight income and consumption trends, track consumer sentiment, gauge brand loyalty, and understand when and how consumers trade up.

Experience BCG’s best-in-class data

Our Client Work in International Business

Highlighting BCG’s Insights in International Business


Read All Our Latest Thinking

Explore BCG’s key insights into the forces affecting international business—and for perspectives on developments in emerging markets.

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International Business