Javier Seara joined The Boston Consulting Group in 2004. He is a core member of the firm’s Consumer and Marketing, Sales & Pricing practices. In 2007, he supported the Washington office as a BCG Ambassador.

Javier’s client work at BCG covers all steps of the value chain in fashion and apparel retail. It includes brand identity and repositioning, shopping experience, product development, and sourcing. In his role as sector lead, Javier supports teams around the world on reorganization projects for fashion brands and on growth strategies for top multibrand-apparel retailers. He works extensively with private-equity companies on acquisitions, both sell and buy sides.

Javier is the author of several publications on apparel and was a featured speaker at the Barcelona Fashion Summit 2015.

Before joining BCG, Javier pursued a scientific career. He worked at Technical University Munich as a research assistant in the department of robotics and at the Max Planck Institute for Plasma Physics as a researcher in the ASDEX Upgrade tokamak, the largest German fusion device.


  • Consumer and retail, including luxury retail
  • Apparel and fashion
  • Department stores
  • Omnichannel and digital
  • Brand positioning and identity
  • Shopping experience and store concept
  • Product development
  • Sourcing and supplier management


  • PhD, electrical engineering, robotics and artificial intelligence, Technical University Munich
  • MA, electrical engineering and automation, University of Navarra
  • MA, electrical engineering, University of Glasgow
Deep Expertise, Broad Experience